The Amsterdam Dance Event (ADE) is the world’s largest and most influential electronic music conference and festival, held annually in October. Spanning five days, ADE brings together thousands of artists, DJs, producers, industry professionals, and fans from across the globe. It features a dynamic mix of events, including performances, panel discussions, networking sessions, and workshops, covering every facet of the electronic dance music (EDM) scene.
ADE is crucial to the global EDM community because it serves as both a cultural hub and a business platform. It showcases cutting-edge music trends, fosters collaboration, and provides invaluable opportunities for networking. For aspiring artists, labels, promoters, and fans, ADE is where connections are made, careers are launched, and the future of EDM is shaped.
1. Plan Your Schedule in Advance
- ADE features hundreds of events spread across various venues. Use the official ADE app and website to check out showcases, panels, workshops, and DJ performances. Create a personalized schedule, but keep some flexibility in case you discover unexpected events or meet people along the way.
2. Prioritize Must-See Shows
- Don’t try to attend everything! Pick a few must-see performances or events that are most important to you, whether it’s for the music, networking, or learning. This ensures you won’t miss out on the key moments while still leaving room for spontaneity.
3. Use the ADE Pro Pass for Maximum Access
- If you’re serious about networking and attending all aspects of ADE, the Pro Pass gives you access to more than just the parties. This includes industry talks, panels, and networking events where you can connect with professionals and artists in the music industry.
4. Network Early and Often
- ADE is a huge opportunity for networking with artists, promoters, labels, managers, and other industry professionals. Attend networking events, workshops, and industry panels to introduce yourself. Be prepared with a quick pitch about who you are and what you do, and carry business cards (or have a digital business card app) for easy connection.
5. Balance Day and Night Events
- ADE isn’t just about the night parties—there are tons of daytime industry events, panels, and talks. Make sure you attend these for valuable insights and to connect with key figures in the industry. Striking a balance between day and night events will maximize your experience and prevent burnout.
6. Make a List of Key People You Want to Meet
- Research the speakers, artists, and professionals attending ADE ahead of time. Target specific people you want to meet and engage with at panels, meet-and-greets, or even casually at the events. Knowing where they are scheduled to appear can help you plan better.
7. Stay Connected with Real-Time Updates
- ADE’s events and performances can change last minute, so make sure you follow ADE’s official social media accounts and use the app for real-time updates on venue changes or special guest appearances. This way, you won’t miss out on surprise shows or important announcements.
8. Take Advantage of Networking Tools
- ADE offers official and unofficial networking tools like apps and networking lounges. Use these to find people in your industry, whether you’re an artist, promoter, or a label scout. Many professionals are open to quick introductions and collaborations.
9. Explore Smaller and Indie Showcases
- While the big-name DJ sets are always a highlight, don’t overlook smaller, more intimate showcases. These can be a goldmine for discovering up-and-coming talent and building deeper industry connections. Smaller venues often allow for more personal conversations.
10. Don’t Forget to Rest and Rejuvenate
- ADE is a long event and it’s easy to burn out. Pace yourself, and ensure you get enough rest. Hydrate and eat well to maintain energy levels, especially since events run from early in the day to late at night. A well-rested mind helps you network better and enjoy the event fully.
By following these tips, you’ll be better prepared to enjoy ADE to the fullest, both as a fan and as a professional looking to grow your network in the music industry.
